Community and advertiser feedback made clear that we need to offer more ways to control the content that’s recommended as well as where ads appear. So,
we’re introducing a new category: Pools, Hot Tubs, and Beaches. If you have chosen swimwear that is allowed under the “Swim and Beaches”
contextual exception to our standard Nudity and Attire policy, you should stream into the Pools, Hot Tubs and Beaches category. We’ll be reaching out to creators with more details on how to use this category moving forward.
This is not intended to be our long-term solution to improve brand targeting capabilities and increase personalization in our recommendations. It does, however, solve a few issues for all audiences in the near term. Creators can continue to stream content that falls into this category as long as it doesn’t violate our guidelines. Viewers can better avoid recommendations for content that they don’t want to see, and those wishing to view this content will have an easier time finding it. And brands can either opt-in or -out of this category based on whether it aligns with their target audiences, like they can today with any other category.
The Pools, Hot Tubs, and Beaches category is live today. This
article provides more information about what kind of content should be streamed to this category. We have a lot of work to do and it’s going to take time to implement all the changes we’ve outlined. We’ll share updates on this work as we have them.